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How to Make Valuable Face Time With New Members

Associations Now

FEBRUARY 15, 2017

Associations, like people , spend a lot of time and money on the process. s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. He recently wrote a blog post that shows what an onboarding program can look like.

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Location, Location, Location: Destination Drives Current and Future Attendance

Associations Now

FEBRUARY 13, 2015

According to the report, “ The Decision to Attend Study – Phase One ,” 82 percent of the more than 7,000 current and potential meeting attendees surveyed said that the destination definitely factors into their decision to go to a meeting. Bottom line, [people] attend on someone else’s dime and return on their own dime, which is significant.

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