Location, Location, Location: Destination Drives Current and Future Attendance
Associations Now
FEBRUARY 13, 2015
According to the report, “ The Decision to Attend Study – Phase One ,” 82 percent of the more than 7,000 current and potential meeting attendees surveyed said that the destination definitely factors into their decision to go to a meeting. A good location—and a new study says the same is true for meetings and conventions. Bringing Them Back.
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