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Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

article thumbnail

Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”