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Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

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Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Of course your community has many awesome discussions, but members don’t necessarily remember, or have the time, to login every day and comb through information.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year?

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I'm returning your call, Patsy. : Off Stage

Off Stage

The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. Your Name: RealTown Members: Click here to login. The trick is combining virtual management with community building. Perhaps other blog readers would like to join in and give us some ideas on how to do this! Permanent Link.