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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

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Association Brain Food Weekly: 2.18.22

Reid All About it

I recently downloaded (for free) one of them, Advancing Business-Venture Innovation , because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study. Are you noticing a lot of impressions or downloads with few return views, visits or conversions?

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