It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. Join Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime.
In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
- 5 metrics every NPO should be using to measure fundraising performance.
- The importance of establishing a powerful and engaging web presence that retains donors.
- What we can learn from AFP's Fundraising Effectiveness Survey Report.
- 6 key drivers that can double the lifetime value of donors.
Wednesday July 22, 2020 12:30PM PST, 3:30PM EST, 7:30PM GMT