Association Adviser

MARCH 17, 2014

Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

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Association Adviser

MAY 14, 2013

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Millennials respond differently. “You don’t have to be the first to market or the earliest adopter.

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Reid All About it

FEBRUARY 23, 2018

Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement. The Business Impact of Marketing Automation on Event Registrations. Tue 2/27 at 2:30 p.m. –

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