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How to Make Valuable Face Time With New Members

Associations Now

s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The Kansas City chapter of the National Association of the Remodeling Industry hosts micro-involvement events monthly, through a series called New Member Mingles. “In

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Library Group Aims to Reeducate Public on Its Profession

Associations Now

In a recent story, The Kansas City Star reported that the Shawnee Mission School District hired a handful of innovation specialists to run grade-school libraries next year. “As an association, we certainly see the trend,” said Audrey Church, president of the American Association of School Librarians.

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Location, Location, Location: Destination Drives Current and Future Attendance

Associations Now

According to the report, “ The Decision to Attend Study – Phase One ,” 82 percent of the more than 7,000 current and potential meeting attendees surveyed said that the destination definitely factors into their decision to go to a meeting. Bottom line, [people] attend on someone else’s dime and return on their own dime, which is significant.