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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Completely branded in Associations North, the booth allowed members to see and feel the immediate change. Task force members staffed the booth, answered questions and gave out a press release , new branded items and held a Q&A about the new brand. It’s about leadership, authenticity and principles.
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