article thumbnail

Daily Buzz: A Better Strategy for Member Research

Associations Now

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.

article thumbnail

Association Brain Food Weekly: 7.9.21

Reid All About it

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Walk a mile in your member’s shoes. Office myth. File this one away in your “make a case for remote work” file. Thu 7/15 at 1 p.m. –