Daily Buzz: How Dark Social Is Skewing Your Data
Associations Now
AUGUST 9, 2019
If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social,” says Liesa Opitz on Convince and Convert. . For your performance marketing team, “dark social” might as well be the dark side of the moon. — Keith R.
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