your-members-dont-exist-to-solve-your-companys-problems-your-membership-exists-to-solve-your-members-problems 
Reid All About it
MARCH 26, 2021
WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” They suggest strategies for resolving some of the challenges you probably have with your SMEs. She says burnout “is technically a work problem. And only your employer can solve it.”
Association Subculture
JANUARY 12, 2012
I didnt remember exactly what it was called and I dont watch the show, but I ran over to my computer and found it on Amazon within 30 seconds. The helpful little kiosk I was looking for has never existed at Barnes and Noble. With hands poised at the ready, she smiles and says, "No problem, let me look it up for you. I say, "Yes.
The Hourglass Blog
AUGUST 8, 2011
Heres a link to a 15-minute HBR video with Vijay Govindarajan, coauthor of The Other Side of Innovation: Solving the Execution Challenge. The same problem plagues many associations. Dont try to change the world overnight. But it requires the ability to turn things off if they dont go well, something not all associations can do.
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