Associations Now
AUGUST 12, 2013
1,632 The number of members the American Booksellers Association has—down from 2,400 in 2002, but up after a period of recent declines, according to The New York Times. One concern: What’s ailing the big-box retailers—the rise of electronic and audio books—could still hurt the independents, too.
Leading Learning
MAY 24, 2022
Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Maturing of Marketing. The Spread of Social. The Creator Economy.
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Membership Marketing
JANUARY 19, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.
Idea Architects
JULY 6, 2012
You should read their books and follow their blogs and Tweets. If youre looking to get grounded in effective flipcharting and graphic meeting facilitation, The Big Book of Flip Charts is a classic for those getting started and the newest addition to my bookshelves, The Graphic Facilitators Guide , looks to be a great resource.
SCD Group
OCTOBER 9, 2014
The other day while browsing at a bookstore, I purchased a copy of Indianapolis Colts coach Chuck Pagano’s book Sidelined. The book focuses on his first year as head coach. Starting with the book’s foreword, I realized the book provided some value lessons for association executives and leaders of any organization.
Idea Architects
JULY 23, 2012
Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s.
.orgCommunity
OCTOBER 8, 2019
This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning
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