Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Speaking Engagements. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Guilt by Association

FEBRUARY 9, 2009

But we also know the effectiveness of traditional media is rapidly diminishing. We were one of the earliest medical societies to experiment with social media technologies, starting in March 2007. In Phase 2 (Q3/Q4 2009), we will introduce agile technological tools (.NET) What we’re looking for …. Interested?

Massachusetts 40

Massachusetts Social Media Proposal Review 40

Association Adviser

APRIL 15, 2014

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Here a leading food brand sought to increase sales through a stepped-up use of social media. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

How To 60

How To Social Media Examples Strategy 60

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. ► 2007. (51).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

FEBRUARY 21, 2011

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls?

Innovation 40

Innovation Marketing Price Survey 40

Beth Kanter

JULY 25, 2017

I was asked to facilitate a small group in a participatory session called “ Digital Forum ,” designed for peer sharing by Marco Kuntz and Mike Johnson. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Alan Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Class 42

Class Review Content Analysis 42

Membership Marketing

JUNE 18, 2011

This type of foundation may explain why IBM is enjoying its 100th anniversary – an unusual feat in the rapidly changing technology world. “IBM’s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses.

Marketing 40

Marketing Price Survey Products 40