Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. ► 2009. (53). AMR Clients.

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Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Five Steps to Building a Membership Recruitment St.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com.

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AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). ► 2009. (53). American Academy on Communication in Healthcare. The average number of Tweets people sent per day, in the last month.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 8, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4). Non-Dues Revenue. (1). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If This follows a substantial growth in the use of email from 2009 to 2010. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12). Network with Me.

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Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2009. (69).

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Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

AUGUST 10, 2010

” I think that the answer should not be “either/or”, but it should be “and” In our 2010 Membership Marketing Benchmarking Report , we highlighted that 88% of associations now use email in their renewal program compared to 83% in 2009. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JANUARY 29, 2010

As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. Unleash the Power of Market Testing in your Membership Recruitment. ► 2009. (69). 2009 Benchmarking Survey. (12).

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Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Unleash the Power of Market Testing in your Membership Recruitment. May 24, 2010 10:19 AM. Tony Rossell.

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