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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. A/B Test It goes without saying: A/B testing is important for any marketing campaign, including email.

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings.

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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk.

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Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

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Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, December 8, 2009. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing.