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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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Farmers and Ranchers Alliance Announces “New Faces” Program

Associations Now

“What we found is that consumers—they trust farmers and ranchers,” said Paul Spooner, USFRA’s affiliate relations and ag communications manager. Spooner said the latter sparked the Faces of Farming & Ranching program, which launched in 2013. However, they’re less likely to trust farming and ranching practices.”.

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The Latest Internet of Things Group? The Open Connectivity Foundation

Associations Now

In 2013, AllSeen Alliance formed to standardize IoT function connectivity. The OCF will create a set of open specifications and protocols to enable devices from a variety of manufactures to securely and seamlessly interact with one another,” Microsoft said in a press release. The latest effort to bring things together? “The

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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Check out the full infographic at Kivi’s Nonprofit Communications Blog. A missed opportunity? Apple’s App Store.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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How an Industry Group Is Changing the Discourse

Associations Now

After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We Launched in February 2013, the campaign sought to inform the public—namely busy moms—on the merits of canned food.