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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Increasingly, people are getting their news online.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.”

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Is 2014 the Year Cloud Computing Goes Mainstream?

Associations Now

Some highlights from the study: Growing fast: As noted in a press release , many companies are pushing forward with their cloud plans this year, with 45 percent of organizations being beyond a pilot stage and 32 percent having a formal cloud computing plan. . ” The full study is available on the Microsoft website [PDF].

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Gartner Study: Users Moving to Tablets at Quicker Rate

Associations Now

More key points from the report: An ongoing decline: In 2013, Gartner predicts that PC-based models, such as desktops and notebooks, will decline by 7.6 At the same time, the tablet market, which was not a major player until 2010, is expected to hit 197 million in 2013 and 468 million by 2017. ” The most popular OS?

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New Site Aims to Prevent Stolen Phone Resale

Associations Now

wireless industry’s commitment to safeguarding American consumers,” CTIA President and CEO Meredith Attwell Baker said in a press release. million between 2013 and 2014. “The launch of the Stolen Phone Checker represents another key initiative in the U.S. million to 2.1

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Law School Partnership Brings Finance Group’s Certification to Broader Audience

Associations Now

Back in May 2013, ACFC launched the CFCS in response to the realization that it “wasn’t really achieving the results that we expected as far as thwarting financial crime and money laundering,” said ACFCS Executive Director Garry Clement. .

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The Fantasy Sports Industry Is Still Growing—Despite the Extra Regulations

Associations Now

According to a June press release from the Fantasy Sports Trade Association, it generates $7.22 ” But a lot’s changed since the heady days of 2013 and 2014 , when the activity started to hit a peak in mainstream consciousness. billion in revenue annually and counts 59.3 million players in the U.S. and Canada.