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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. 4. Plan ahead with your social strategy.

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Social Media Roundup: Boost Your Summer Workflow

Associations Now

Learn how to stay focused at the office, and more, in today’s Social Media Roundup. — Social Tables (@socialtables) July 1, 2013. — KiKi L'Italien (@kikilitalien) July 1, 2013. The post Social Media Roundup: Boost Your Summer Workflow appeared first on Associations Now.'

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

This issue, and more, in today’s Social Media Roundup: Missing in Action. "The — Jason Hensel (@pimplomat) July 11, 2013. The conference, which focuses on the future of the media, notoriously sees a small number of women attendees year after year. — Business by Ju & Jo (@JuandJo_) July 11, 2013.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

In 2013, he put his strategy out there with a series of press events that defined his mode of operation: T-Mobile, then the smallest of the four major carriers, would become the “Un-carrier.” Unless you work with one of those firms, probably not.

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Online Learning: The Latest Webinar Trends and Benchmarks

Associations Now

. “The report can be used as a set of guidelines to create and deliver dynamic webinars for improved audience engagement and sales,” said Jayesh Sahasi, ON24 chief product officer and CTO, in a press release. Here are four trends the group highlighted: Video use. percent in 2014. Larger audiences.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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Not Feeling the Cheer: Customer Rage on Rise, New Survey Says

Associations Now

The aptly named 2013 Customer Rage Survey, completed with the help of Customer Care Measurement and Consulting (CCMC) and NOVO 1, found that, since 1976, consumers have grown more and more frustrated with companies and organizations. A new study from Arizona State University’s W.P.

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