Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. Doing this trumps any “gift.” So how do you make the transition?

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millennials Committee Project Recruiting 150

Associations Now

SEPTEMBER 14, 2016

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement.

Committee 40

Committee Recruiting Recruitment California 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. My preference would be to follow a “ready, fire, aim” strategy. Here is an easy to use marketing template to put together a membership recruitment plan for your organization.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Price Recruiting Recruitment 40

Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future.

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Revenue Innovation Video Survey 40

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?” ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Listen to any feedback your communications staff have about what you tweet. Social media is just another form of communication.

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Social Media Case Study Recruiting Recruitment 28