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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. Never Run Out Of Food.

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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

In the 2013 report only 19.5% Personalisation will become more important – only a third of organisations that responded personalise their web content. With personalised content becoming more commonplace in life, membership bodies are going to have to adopt it in order to deliver what members expect. in the 2014 report.

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The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent).

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Read This: How to Get More People to Open Your Emails

Associations Now

A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success. What’s the best time of day to send an email? For the first time, mobile email readership surpassed desktop readership.

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