Reid All About it

MARCH 29, 2013

While we’re on the topic of content curation, over at Top Rank, Brian Larson recommends using content curation to grow your company (or association) beyond being a me-me-me brand. If you publish content, these four take-aways are for you. Tagged: Content Marketing , Digital Media , Web and Social Media , Website.

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Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? More contentment and less frustration?

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Wichita Social Media Kansas Content 150

Reid All About it

FEBRUARY 21, 2013

Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. Mark Sherbin at the Content Marketing Institute writes, “Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst.

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Reid All About it

FEBRUARY 1, 2013

However, as Rosenbaum says, “Information overload drives content consumers to look for human-filtered, journalist-vetted, intellectually-related material. I make my living providing content that helps businesses educate clients and prospects, so I’m obviously a big advocate of content marketing. A good wake up call.

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Reid All About it

FEBRUARY 8, 2013

For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products. Bill) Boland (Patagonia’s digital creative director) doesn’t see it that way.

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Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. Tagged: Content Marketing , Twitter. Cheers for cheese! Happy Friday!

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Reid All About it

MARCH 15, 2013

Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media. The SXSW tweetstream is too vast to explore, so here’s an alternative: the official audio recordings. When I first read this, I thought, what about me!? Happy Friday!

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Reid All About it

MARCH 7, 2013

I’m not the only one who likes being a content curator. Tagged: Association , Content Marketing , Marketing , Web and Social Media , Website , Writing & Blogging. Elizabeth Engel is always an excellent source for interesting reads. Check out her weekly What I’m Reading series. Happy Friday!

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Association Adviser

FEBRUARY 15, 2013

@B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. Are you creating content for content’s sake? March 6-9, 2013. American Hospital Association’s 2013 APRE Conference. April 3-6, 2013. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference.

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Reid All About it

MARCH 22, 2013

He talks about media’s business model : “building a pay wall around content because content is valuable, damnit.” Every time I see the word media in this post by Jeff Jarvis, I think associations. And then says, “I’ve been arguing to media that relationships are more valuable.

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Aaron Wolowiec

JUNE 11, 2013

What if… The first step to answering the “what ifs” is to attend ORGRPO 2013 , said Donna Oser, founder of Vital Associations, and chair of the ORGPRO Task Force. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. Kristen Parker is digital content manager for Event Garde.

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Portage Group

JANUARY 24, 2013

Well, it''s 2013 and we''re still here. So, to kick off 2013 on the ARC blog, I thought I''d share four (just four!) Increasingly, associations are shifting towrad becoming ''librarians'' of content within their areas of expertise and providing access to this library as a member benefit.

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Association Adviser

APRIL 16, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. May 29-31, 2013. June 4-5, 2013. June 9-11, 2013. Do the publishing experiences of the associations in this article reflect your association’s member communications? Visit Us at These Important Industry Events.

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Georgia Directory Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association magazines are growing in content and circulation while remaining an important member benefit. May 29-31, 2013. June 4-5, 2013.

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Georgia Directory New York Newsletter 60

Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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Reid All About it

APRIL 26, 2013

Another session that caught my eye was a panel of five startup founders who are “ changing the way the news business delivers content.”. The video and summary of that session, The Impact of Personalization and Algorithms on the Attention Economy , is on the paidContent site.

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Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Social content will be king. Are you ready?

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Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

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Higher Logic

JANUARY 23, 2018

On top of that, engaging your audience on social media takes away your content ownership. Four in ten seniors now own smartphones, a number that’s doubled since 2013, according to Pew Research Center. Find a platform that’s easy to use, populate it with useful content, and promote the space well, and your audience will use it.

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Aaron Wolowiec

SEPTEMBER 30, 2014

I was thinking that I hope to get out Christmas cards this year; I let those go off the radar in 2013. It was a 4.4 mile open water swim. So that means I have other goals to accomplish before the end of the year. One more goal would be to create a photo book of last year’s family trip to Glacier National Park.

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Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.

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Reid All About it

FEBRUARY 9, 2024

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. It’s pretty swoony on swordfish steaks or any other fish.

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Membership Marketing

DECEMBER 19, 2013

Membership organizations are using Google Search and Content, Facebook and LinkedIn ads, Google Remarketing, and web ads to initiate a dialogue with a prospective member by gaining an email opt-in request to start and relationship with the organization. What have you observed in your 2013 membership marketing experiences?

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Thanks For Playing

JANUARY 2, 2013

Five important fixes for your 2013 content marketing efforts. Five trends to IGNORE in 2013. Short list this week - lots of writers were off for the holiday. Tips for networking in the real world (these work, trust). Does "Big Data" just equal " data models behaving badly "? What do you think? Want to be more productive?

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Products Tips Content Marketing 150

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. They want to engage with others about the content that is being shared or about the needs they face. Some will share content. The Content Economy. It’s that time of year again.

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Wild Apricot

OCTOBER 30, 2012

scheduled for release in the spring of 2013, will be focused on upgrading the Content Management System (CMS) used for creating the pages and content for your Wild Apricot website. These changes will give you greater flexibility in designing and editing your content.

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Idea Architects

AUGUST 12, 2014

Always prepare various content bundles regardless of session length If you don''t speak often, this may seem particularly challenging, but I always prepare several different bundles of content no matter how much time I have been given. These changes produced an initial content outline that clocked in around 40 minutes.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. The same study found that the most marketers ranked content and design as the most critical aspect of email marketing, followed by campaign management and contact management. “The percent to 35.49

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Association Adviser

DECEMBER 17, 2013

How to Get Your Content Read, Shared, and Talked About at Parties. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Talking New Media. Ideas for Associations Delivered by Drone. Deirdre Reid. Neil Patel. QuickSprout. Visit Us at These Important Industry Events.

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Directory Texas Newsletter Social Media 60

Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Learn how to embrace the art of remixing to produce fresh marketing content, maximize the potential of Vine, and more, in today’s Social Media Roundup. — Bryan Paul Kelly (@BryanKellyNow) June 4, 2013. mmccon lk18.

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Associations Now

DECEMBER 5, 2013

Don’t let your website become a wasteland of unwanted content. Two keynote speakers at ASAE’s 2013 Technology Conference & Expo share how to implement an effective strategy to create, organize, and deliver valuable content. If you feel like you’re drowning in your own content, you’re not alone. Let’s do a redesign.

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Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. In Content We Trust. In Content We Trust. Content marketing, huh?

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Social Media Content Marketing Newsletter 40

Associations Now

DECEMBER 4, 2013

But, as attendees and speakers at ASAE’s 2013 Technology Conference & Expo pointed out today, there’s a difference between plying your audience with branded content and telling a story that resonates. Sometimes orgs are guilty of using web, social media only to share branded content. But that stat can be misleading.

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Higher Logic

MARCH 6, 2020

Plus, another technique she’s got up her sleeve: Using dynamic content with zip code radius segments, so each member sees just the events in their local areas. The team kept these ideas at the forefront as they built their online community, focusing on personalized curated content and ensuring mobile responsivity.

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Certificate California Tips Innovation 156

Mizz Information

JANUARY 4, 2014

At any rate, I figured, what with the focus on visuals being such a big deal in both social media and content marketing, it would be cute to do this post in infographic form. Harder still to believe that before Mizz Information, I was already blogging for five years.that''s a LOT of TMI and time spent writing stuff that not many people read.

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SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. They don’t just need this asset called “content.” Content is a noun — a set of files you send the client.

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Associations Now

JUNE 30, 2015

” Too often, we miss opportunities to leverage our old content effectively—despite the fact that audiences freaking love nostalgia. Embrace your evergreen content: Check out a few tips on making that old stuff buzz anew. And depending on your industry, you may not be quite so comfortable with the idea of resurfacing old content.

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Content Newsletter Social Media Strategy 40