Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products.

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Social Media Content Marketing America 150

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. How will this impact marketing? Cheers for cheese! Happy Friday!

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Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Reid All About it

MARCH 29, 2013

While we’re on the topic of content curation, over at Top Rank, Brian Larson recommends using content curation to grow your company (or association) beyond being a me-me-me brand. If you publish content, these four take-aways are for you. Tagged: Content Marketing , Digital Media , Web and Social Media , Website.

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millennials Social Media Content Innovation 150

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Marketing Pennsylvania Social Media Content 184

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Newsletter Certificate Denver Case Study 268

Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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Content Video Social Media Education 52

Association Adviser

FEBRUARY 15, 2013

@B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Are you creating content for content’s sake? Are you creating content for content’s sake? March 6-9, 2013. American Hospital Association’s 2013 APRE Conference.

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Georgia Directory Newsletter Conference 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Association magazines are growing in content and circulation while remaining an important member benefit.

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Georgia Directory Newsletter Revenue 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Strategy Marketing Social Media New York 99

Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Social content will be king. Big data’ is set to become the big thing for marketeers. Are you ready? Website conversion rates will become more important.

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Social Media Content Marketing Communications 100

Reid All About it

MARCH 22, 2013

He talks about media’s business model : “building a pay wall around content because content is valuable, damnit.” For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. Every time I see the word media in this post by Jeff Jarvis, I think associations.

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NJ Handbook Sample Content 150

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference.

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Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. In Content We Trust. In Content We Trust.

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Social Media Content Marketing Newsletter 40

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

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Conference Social Media Innovation Content 60

Thanks For Playing

JANUARY 2, 2013

Five important fixes for your 2013 content marketing efforts. Five trends to IGNORE in 2013. Short list this week - lots of writers were off for the holiday. Tips for networking in the real world (these work, trust). Does "Big Data" just equal " data models behaving badly "? What do you think? Want to be more productive?

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Products Tips Content Marketing 150

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Certificate California Tips Innovation 156

Slice-Works

JULY 18, 2013

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

Content 28

Content Strategy Marketing Tips 28

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

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Marketing Revenue FAQ Review 67

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent from 2013 (from 34.04

Content 40

Content Email Marketing United States Survey 40

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.

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Conference Cost Content New York 40

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. They want to engage with others about the content that is being shared or about the needs they face. Some will share content. The Content Economy. It’s that time of year again.

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Conference Content Marketing Examples 40

Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. Check out our live coverage here.).

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Social Media Content Video Innovation 40

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

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Innovation Content Report Technology 150

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

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Innovation Content Report Technology 150

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

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Social Media Review Innovation Survey 150

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Video Report New York City Marketing 40

Thanks For Playing

DECEMBER 12, 2012

The year end lists are already starting, and this is a good kick off: epic marketing failures. Freelancing and the "learning economy" (article also has a link to a great piece about " the new middle class poverty ," which you should also check out) Want to be a success in social marketing? Conflict is healthy. Ideal presentation time?

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Social Media Class Price Tips 150

SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. They don’t just need this asset called “content.” Content is a noun — a set of files you send the client.

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Content millennials eBook Sample 40

SCD Group

AUGUST 12, 2013

Is it Content Marketing or Clever Advertising? By Joe Pulizzi via Content Marketing Institute CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media.

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millennials Content Class Washington 40

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. When it comes to email marketing, the most important thing is the content of your email. When it comes to email marketing, the most important thing is the content of your email.

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Email Marketing Social Media Marketing Maine 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

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Tips Revenue Marketing Content 28

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Your content is all about you.

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Marketing Cleveland Content Communications 40

Associations Now

APRIL 1, 2013

Also: how to leave an impression and build on the conversations in your industry with great content. — Team Slice-Works (@sliceworks) March 29, 2013. She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht

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Social Media Marketing Recruiting Recruitment 40

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? The Ten Biggest Event Management And #Marketing Fails Of 2013 #eventprof [link].

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Social Media Marketing Colorado Boston 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

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Video Report Marketing Email Marketing 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

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Video Survey Social Media Report 28