Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

Content 52

Content Video Social Media Education 52

Association Adviser

FEBRUARY 15, 2013

@B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Are you creating content for content’s sake? Are you creating content for content’s sake? March 6-9, 2013. April 3-6, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” Various thought leaders, from a wide variety of perspectives, have been assembled to share tangible strategies for dealing with this new environment.

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Member Engagement Education Strategy Revenue 100

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Association magazines are growing in content and circulation while remaining an important member benefit.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. In Content We Trust. Content marketing, huh?

Social Media 40

Social Media Content Marketing Newsletter 40

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

Conference 60

Conference Social Media Innovation Content 60

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

Content 28

Content Strategy Social Media Sample 28

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. There are a few important considerations here, and some of them highlight the risks that come with this strategy.

Marketing 49

Marketing Revenue FAQ Review 49

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.

Conference 40

Conference Cost Content New York 40

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

Video 40

Video Report New York City Marketing 40

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

Content 28

Content Strategy Social Media Tools 28

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Your content is all about you.

Marketing 40

Marketing Cleveland Content Communications 40

Beth Kanter

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. Bruce Wayne (@BruceWayneFdn) September 19, 2013. PaulSchmitz1 @nonprofittimes — NONPROFIT HULK (@NONPROFITHULK) August 1, 2013. Yoda, CFRJ (@FundraisingYoda) September 20, 2013.

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Examples Content Strategy Social Media 28

Associations Now

JULY 3, 2013

Also: Create a strategy to ensure that you don’t run out of food at your next event. Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. — BrightBull (@BrightBull) July 3, 2013. — Beth Sanborn (@FarFromCamelot) July 3, 2013.

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Email Marketing Social Media Marketing Maine 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

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Tips Revenue Marketing Content 28

SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. They don’t just need this asset called “content.” Content is a noun — a set of files you send the client.

Content 40

Content millennials eBook Sample 40

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. ht @ kimhowarddc ).

Social Media 40

Social Media Content Event Planning Strategy 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

Video 40

Video Report Marketing Email Marketing 40

Associations Now

JUNE 30, 2015

” Too often, we miss opportunities to leverage our old content effectively—despite the fact that audiences freaking love nostalgia. Embrace your evergreen content: Check out a few tips on making that old stuff buzz anew. This is a strategy that the team at Vox has been doing a pretty solid job at. “In

Content 40

Content Newsletter Social Media Strategy 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Velvet Chainsaw

DECEMBER 4, 2013

There is little to no attention given to ensuring that the content is the right content for their target audience. Yet rarely do attendees’ needs drive the conference content and programming selection process. The New Learning ARC Content Selection Model. The Context Of Our Needs. Our needs drive our personal agendas.

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Content Conference Proposal Committee 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

Video 28

Video Survey Social Media Report 28

Associations Now

APRIL 10, 2013

— LBI (@LBIAudioVideo) April 10, 2013. Since its launch, it’s been a desert of content. However, from search results to virtual meetings, Google+ isn’t a content graveyard. What social tools are in your event-planning strategy? (ht — SSULive (@SSULive) April 10, 2013. jQDtR via @ busyevent.

Social Media 40

Social Media Event Planning Strategy Video 40

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruiting 28

SCD Group

JUNE 17, 2013

Top Five Tips for Making Content Work for Your Brand by Neil Mody via MarketingProfs.com Content is king. Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. So how do you make content work for your brand?

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Marketing millennials Content America 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Guidelines Review Education 88

Beth Kanter

OCTOBER 9, 2013

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. GuideStar USA (@GuideStarUSA) October 8, 2013. Photography'

Content 28

Content Tools Strategy Tips 28

WBT Systems

FEBRUARY 13, 2018

Patreon, founded in 2013, is already valued at $450 million. 46 percent more likely to be first to market. Embed learning into strategy. You can track how employees are using the content in your LMS and identify those who aren’t dedicating sufficient time to learning. How Does a Culture of Learning Help an Association?

How To 155

How To LMS Learning Management System Course 155

Aaron Wolowiec

JUNE 25, 2013

That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. Creative content.

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Georgia Atlanta Michigan Social Media 100

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. ” – Elaine Chen, 2013. “

Strategy 28

Strategy Content Tools Newsletter 28

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. Not A Video but a Video Strategy. An ongoing investment in video starts with strategy.

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Video Communications Strategy Case Study 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Yet, our conferences still serve up generic content for the masses.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

JUNE 19, 2013

Also: Content strategy is vital to your association. — GYDE.LY (@GYDELY) June 19, 2013. Where’s Your Content Strategy? — Bussolati (@bussolati) June 19, 2013. You don’t just create content, you market it. Does your association have a content strategy?

Social Media 40

Social Media Content Strategy Marketing 40

Associations Now

OCTOBER 10, 2013

Plus: B2B marketers want to meet you, not tweet you. — Deirdre Reid (@deirdrereid) October 10, 2013. — Deirdre Reid (@deirdrereid) October 10, 2013. Why events are a crucial part of any content marketing strategy: [link] via @SmarterShft #eventprofs. Closing the Gap. Hint: generation gap.

Social Media 40

Social Media Guidelines millennials Content 40

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

Marketing 28

Marketing Social Media millennials Video 28