2013 Membership Marketing Benchmarking Report
Wild Apricot
JULY 1, 2013
Here are some of the highlights of MGI''s 2013 Membership Marketing Benchmarking Report. surveys membership'
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Wild Apricot
JULY 1, 2013
Here are some of the highlights of MGI''s 2013 Membership Marketing Benchmarking Report. surveys membership'
Aaron Wolowiec
FEBRUARY 25, 2014
Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Out: Aging brands. In: New names, fresh logos. We’ll be watching for who’s up next in 2014. Conferences.
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Reid All About it
JANUARY 11, 2013
At the Content Marketing Institute, Mark Sherbin provides tips on newsjacking : “the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest.” Jonathan Barrick has something to say to his fellow marketers: “Stop sucking, be awesome, and prove it.” Start here!
Association Subculture
DECEMBER 26, 2013
Before I launch into 2014, lets take a look back at our most popular posts from 2013. D) Coming in at Number 5 - Good News for Association Education Courtesy of Generation X - Turns out the first generation of lifelong learners is leading the charge for adult education and associations have new markets to tap into for life.
Wild Apricot
JANUARY 2, 2013
Here is a round-up of non-profit, membership, marketing and event predictions and trends for 2013.
Spark Consulting
MARCH 29, 2022
Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). One: I was clearly ON FIRE in 2013 and 2014. Five Ways NOT to Brainstorm (2014). Membership 101: Exit Surveys (2018).
Reid All About it
APRIL 11, 2013
Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center.
Spark Consulting
OCTOBER 17, 2013
“You have to spend money to make money,” is the first commandment of marketing. Check out my article on this topic in the June 2013 issue of CalSAE’s The Executive. marketing membership CalSAE' Image credit: Constant Contact blog.
Membership Marketing
DECEMBER 19, 2013
Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.
Reid All About it
JANUARY 18, 2013
The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Tagged: Association , Content Marketing , Living. Caring is in the air, you know, or it should be, we can make it so…. Poor fella. Photo by NTNU Vitenskapsmuseet (Flickr).
Reid All About it
MARCH 1, 2013
I read far too much good stuff this week, so here’s a quick list of other useful and interesting reads: Microsoft, damn them, is limiting Office 2013 installations to one per computer, meaning, if your computer crashes or you have to reformat, you’re SOL. She writes: . “As Digital Trends ). I love Waze.
Principled Innovation
JUNE 3, 2013
If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.
Reid All About it
APRIL 19, 2013
Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?
Reid All About it
MARCH 15, 2013
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.
Reid All About it
FEBRUARY 21, 2013
With silos…Social media starts in a silo, usually in the marketing or PR department. Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. Tagged: Content Marketing. Sound familiar? Give it a try!
Reid All About it
JANUARY 25, 2013
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.
Reid All About it
FEBRUARY 1, 2013
Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”
Membership Marketing
JANUARY 14, 2013
The questionnaire is now live for the 2013 Membership Marketing Benchmarking Report. However, if you are not on the Marketing General Incorporated email list, you can use this link to fill out the survey. Thanks in advance or being a part of the 2013 Membership Marketing Benchmarking Report.
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”
Membership Marketing
JUNE 4, 2013
It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.
Reid All About it
FEBRUARY 15, 2013
Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. It is happening again,” says Augie Ray.
Association Adviser
NOVEMBER 14, 2013
Membership Marketing Blog. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference. Visit the NaylorNet staff at booth 806. TNSAE 50 th Annual Tradeshow.
Association Adviser
SEPTEMBER 24, 2013
October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates. Association Executive Exchange. New England Society of Association Executives Technology Conference.
Reid All About it
MARCH 7, 2013
I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . Tagged: Association , Content Marketing , Marketing , Web and Social Media , Website , Writing & Blogging. Happy Friday!
Association Adviser
JULY 16, 2013
Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.
Association Adviser
OCTOBER 15, 2013
AENC Marketing & Communications Conference. November 6-8, 2013. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events. Fourth Annual State Bankers Association Communicators Conference. Hosted by the Virginia Bankers Association.
Eric Lanke
DECEMBER 30, 2013
image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.
Associations Now
FEBRUARY 25, 2020
You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.
Wild Apricot
APRIL 25, 2013
Our round-up of 33 free nonprofit webinars for May includes topics such as: recruiting professional volunteers, e-strategy, inbound marketing, Facebook for executive staff and much more. nonprofit webinar'
Association Adviser
MAY 14, 2013
In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.
Association Adviser
FEBRUARY 15, 2013
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.
Association Adviser
APRIL 16, 2013
Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.
Association Adviser
DECEMBER 10, 2013
With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Kelly Donovan is the team leader for online marketing at Naylor, LLC.
Association Adviser
JUNE 18, 2013
Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.
Association Adviser
JUNE 18, 2013
Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.
Associations Now
APRIL 24, 2014
Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said. percent to 13.5
Higher Logic
OCTOBER 5, 2017
Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.
Reid All About it
MARCH 29, 2013
Tagged: Content Marketing , Digital Media , Web and Social Media , Website. I’m sad the French are becoming less French, i.e., drinking less wine. Hugh Schofield, BBC News ). Happy Friday! Photo by Quinn Dombrowski (CC license). .
Aaron Wolowiec
JUNE 18, 2013
From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. Shana Killips, CMP, is a sales and marketing professional with a commitment to loyalty, community and balance.
Association Adviser
MARCH 19, 2013
Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Social Media Examiner. Are you wondering how to influence potential customers and prospects? Visit Us at These Important Industry Events.
Association Adviser
JANUARY 8, 2013
January 2013 -- Marketing & Communication Set up SMART goals to learn, improve and achieve, so that at the end of 2013, you can look back upon the year with satisfaction. By Kelly Donovan
Reid All About it
APRIL 26, 2013
But will there be enough market demand for these over-sized homes? Between 1990 and 2010, builders met the Boomer demand for big, large-lot single-family homes. Later this decade, the “great senior sell-off” will begin as Boomers downsize. Nope, says Arthur C. Nelson, director of the Metropolitan Research Center at the University of Utah.
Reid All About it
MARCH 22, 2013
For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. The buzz on the web this week has been about another company manifesto, employee handbook, “diary of dreams ,” this time from HubSpot, and it’s a real good one. We want to do business with companies whose culture we respect and admire.
Optimist Consulting
JANUARY 31, 2013
I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Big data’ is set to become the big thing for marketeers. Marketing professionals have increasingly become focused on conversion rates on website pages. Are you ready?
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