Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. Business 2 Community.

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Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Social content will be king. Big data’ is set to become the big thing for marketeers. Are you ready? Website conversion rates will become more important.

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Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. In Content We Trust. In Content We Trust.

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Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Slice-Works

JULY 18, 2013

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent from 2013 (from 34.04

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Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. mmccon lk18. ht @lize36).

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Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. They want to engage with others about the content that is being shared or about the needs they face. Some will share content. The Content Economy. It’s that time of year again.

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SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. I always look at Michael Hoffman, CEO, See3 Communications for an answer.

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Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

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Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% Personalisation will become more important – only a third of organisations that responded personalise their web content. in the 2014 report.

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Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

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Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. These stats were culled from many different reports, most meant for corporate marketers.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Yet, our conferences still serve up generic content for the masses.

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Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

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Associations Now

JUNE 4, 2013

Innovation is a big theme at this year’s Marketing, Membership & Communications Conference. ASAE’s Marketing, Membership & Communications Conference (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen.

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Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Vanguard Tech

AUGUST 8, 2013

Mission and content are still critical. Content consumption is changing (and the change is only speeding up). While it is interesting that Bezos is a consummate content consumer on digital devices, the trend shouldn’t be breaking news. Bezos admits he reads the newspaper every day.

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. We then share all this content with our members electronically, in print and via social media.”.

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Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. In 2016, businesses lost $63 billion dollars due to bad customer service.

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ChatterBachs

DECEMBER 1, 2013

Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. Communicate Like You’re Life Depended on It. Content Marketing Lessons from Major Brands. The Tattoo Question. The Lemonade Stand. Organization Idol.

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KiKi L'Italien's Acronym Soup

AUGUST 28, 2013

Here''s why: From this blog post by Wolf 21 Internet Marketing , you can see some provocative statistics about video (attrib. According to Cisco Systems, 90% of web traffic will be from video by the time we reach 2013. According to Nielson data, product users are 85% more likely to buy from video content than from text.

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Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. This approach is good for promoting the session and for ensuring that content is targeted to your audience. Dana Plotke, Naylor.

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Associations Now

AUGUST 25, 2015

The machine-to-machine communications organization is only two years old, but it’s name already was starting to feel outdated as the “Internet of Yhings” became the buzzy term of choice to describe the space. Rather than fight it, the council found room to use both terms in its name.

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Beth Kanter

OCTOBER 9, 2013

I’m facilitating a Peer Learning Program for the Knight Foundation with community foundations that are hosting Giving Days using the Knight Foundation’s Giving Day Playbook. Use images in every communication #21CapitalCamp. GuideStar USA (@GuideStarUSA) October 8, 2013. Simply touch your subject.

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Associations Now

OCTOBER 9, 2013

— John Segota, CAE (@JohnSegota) October 4, 2013. Follow and listen: Twitter has established itself as a great tool for communication and outreach. Marketing expert and former Navy SEAL Brent Gleeson offers 10 tactical tips for using Twitter to power your business. — Ovanes Ovanessian (@ovaneso) October 9, 2013.

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Association Adviser

MARCH 19, 2013

a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. “We had told our story and it was a huge turning point,” explained GVMA Communications Director Scott Piper, CAE. Contact her at erussell@naylor.com.

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SCD Group

JUNE 15, 2014

Fifty-five percent of small businesses don''t have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Internet search company Google and research company Ipsos. 3 Most featured “me” focused content and copy. And it can take less than 20 minutes to set up. 2 most were filled with “old news.”

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SCD Group

JANUARY 7, 2013

5 Nonprofit Trends to Watch in 2013 By Nell Edgington via SocialVelocity I’m more optimist than a fortune teller, but I do think that the nonprofit sector is changing in some exciting ways. Business is changing; marketing is changing. These functions are recombined to communicate, plan, problem-solve and perform other mental tasks.

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Beth Kanter

DECEMBER 10, 2013

The template has been adapted by others, including this version for small organizations created by John Haydon. I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year. Great idea! Great implementation!

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Velvet Chainsaw

AUGUST 21, 2013

How do these two mindsets influence the way conferences are designed and the way marketing messages are crafted to encourage individuals to attend? So when you are designing an education experience and creating marketing for them, your best bet is to focus on content that helps them avoid pain (e.g.,

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