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That’s so…2013

Aaron Wolowiec

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry. If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Rebranding.

Las Vegas 100
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

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Reads of the Week: March 1, 2013

Reid All About it

Kivi goes on to say, “If your choice is between more staff and this kind of technology, seriously think about the technology over the additional staff.” By wisely leveraging technology, your organization can go so much further than you can imagine. We’ll all know once Digital Now’s Technology Leadership Survey is released.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Reads of the Week: February 15, 2013

Reid All About it

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. How will this impact marketing? New technology is coming.

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Reads of the Week: February 22, 2013

Reid All About it

With silos…Social media starts in a silo, usually in the marketing or PR department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.” Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar. Sound familiar?

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products.