2013 Content Marketing Social Media 
Optimist Consulting
JANUARY 31, 2013
I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Social content will be king. Big data’ is set to become the big thing for marketeers. Instagram and Pinterest were the big social media hits of 2012.
Reid All About it
JANUARY 25, 2013
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.
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Reid All About it
MARCH 15, 2013
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Use your social media powers for good! But, no worries. Happy Friday!
Reid All About it
FEBRUARY 21, 2013
In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Well, it happened again, another week, another mention of TMG Media’s Engage blog.
Associations Now
SEPTEMBER 20, 2013
Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. The details, and more, in today’s Social Media Roundup.
Reid All About it
FEBRUARY 15, 2013
Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? Tagged: Content Marketing , Twitter. He speculates that we will rely less on the written word (no!) Happy Friday!
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