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Lean Methodology: Before and After

Association Success

I first read The Lean Startup by Eric Ries in 2013. Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization through the implementation of technology.

Project 68
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Read This: How to Get More People to Open Your Emails

Associations Now

A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success. What’s the best time of day to send an email? For the first time, mobile email readership surpassed desktop readership.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

The survey of about 300 video production professionals—most of whom work in the adverting and marketing field but also represent companies in the financial services, technology, and publishing and media areas—analyzed some of the online video production trends from last year. video email marketing (23 percent).

Video 40
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Using The Power of Persuasion to Ignite Change

Achieve

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.

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Outdated Platforms: When Should You Drop Legacy Support?

Associations Now

Software ages, initiatives grow harder to justify, and ultimately, you’re stuck having to make a tough decision about your technology—one that might frustrate or anger your members. Ultimately, every technology decision you make has to be made in context of the financial costs that come with it. Tough Decisions, Tough Questions.

Cost 40
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Things Will Go Wrong, So Have a Contingency Plan

Associations Now

Make the decision, then follow through: Before we even made the call, I started working on an email to our attendees—in MailChimp no less, because I like to use email marketing apps to plan weddings—letting them know what was happening. (I — Ernie Smith (@ShortFormErnie) October 14, 2013. Last one, I swear.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Her focus on community is tied to her focus on improving healthcare through technology. Jason Schofield.

Software 317