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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. 9) Unplugged: Got Social?

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Content treasurers may take many forms. Following is a partial list: Guest bloggers/journalists.

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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) Many associations operate under the strategy that more members is good. How do we keep up with all the changes?”.

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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

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Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. It’s actually a specific type of content within an organization’s overall content marketing strategy. Dove provided the original branded content approach in 2013, which remains a quintessential example today.

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