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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. How does your association use LinkedIn for member recruitment?

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. Have a great weekend!

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Likewise, how have you transformed your community into a collaborative learning environment (or what strategies are you considering for 2013)? Audio/video recordings. Case studies.

Content 100
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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) So, they establish policies, pricing and promotion designed to keep recruiting new members. And, if so, when?

System 40
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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

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Get Members’ Attention With Their Own Data

Associations Now

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. One reason for that high ROI was that the placement of member data in the actual recruitment message kept the need for flashy design low, Sherry says, calling it a “data-first, creative-second” approach.

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Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference.