2014 Member Engagement Strategy Technology 
Potomac Core
AUGUST 3, 2016
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.
YourMembership
DECEMBER 30, 2014
Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. New Member Engagement – Looking For Value Beyond the Welcome Kit.
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Reid All About it
OCTOBER 6, 2023
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.
Higher Logic
DECEMBER 7, 2017
The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group. About AACSB.
Potomac Core
MARCH 3, 2020
Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Uncertainty is palpable and it makes sustainable growth difficult. Winning champions commit to act first.
Tom Morrison
JULY 30, 2014
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%
Association Adviser
MAY 20, 2014
.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people.
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