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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Certification level.

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. It has also surpassed Higher Logic’s community benchmarks! They were an early adopter of automated campaigns, creating their first in 2015.

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The growth spurt continues for associations

Aaron Wolowiec

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. More than 30 percent of associations offer certification of some kind. The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth.

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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification.

Michigan 100
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Would Mother Earth approve of ‘green’ venues?

Aaron Wolowiec

Friday is Earth Day, so in anticipation of all things sustainability, let’s take a look at the Green Venue Report 2015 , produced by Greenview and Twirl Management. According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification.

Michigan 100
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WBT Systems’ TopClass maintains position as #1 LMS for Associations

WBT Systems

This award honors the learning solution vendor which best caters for the unique and varied requirements of associations that provide education and certification programs for their members. TopClass LMS had previously been named the Best Association LMS in 2015.

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The growth spurt continues for associations

Aaron Wolowiec

In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. More than 30 percent of associations offer certification of some kind. The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth.