2015 How To Revenue Social Media 
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Aaron Wolowiec
OCTOBER 18, 2016
But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.
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Aaron Wolowiec
OCTOBER 18, 2016
But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. That goes for businesses, too.
Aaron Wolowiec
JANUARY 12, 2016
In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Or it learns how to better network. Transfer.).
Associations Now
JULY 29, 2013
A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. link] How do associations view this? How is it different from the chief information officer (the more-common CIO)?
Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.
Higher Logic
SEPTEMBER 28, 2016
I’ve been a community builder for over a decade, and I’ve seen first hand how essential it is for community managers to speak the business language and translate their activities into tangible benefits. Today, affordable social media tools give real-time feedback directly from customers on products and messaging.
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