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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159
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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Career Centers Provide Associations with Unfilled Opportunity

YourMembership

Bureau of Labor Statistics, 2015 closed with 5.6 The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance. This presents a lot of opportunities for associations to grow revenue and member value through an online job board.

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Social Media Roundup: Trello, a Tool Worth Trying

Associations Now

Perhaps this meetings pro might be able to get you on the right track with this tip in today’s Social Media Roundup: Set Up Your Board. — Dennis Shiao (@dshiao) January 5, 2015. BREAKING: [link] acquires social LMS Digital Ignite #assnchat [link]. — Ben Martin, CAE (@bkmcae) January 5, 2015.

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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. In fact, the percentage of LMS users increased from 51 percent in 2013 to 60 percent in 2015. More than half of those surveyed have seen an increase in revenue from their educational offerings.