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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52
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Association Learning: Does your Story Inspire Members?

WBT Systems

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. Telling your story and championing community value for you.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Department of Labor, in December 2016 there were 5.6 Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016.

LMS 252
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The Data Approach to Community

Higher Logic

They are both avid blog readers within your community, and they’re both up for membership renewal. Wouldn’t it be nice to set up a process to encourage them to do more blog reading, or even start writing or sharing those blogs, in order to increase their chances of renewing? Let’s meet community members A and B.

Analysis 120
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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

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8 New Ideas for Engaging Online Students

WBT Systems

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. The course you deliver in 2018 should not be the same course you delivered in 2016. Leverage the email notification feature on your learning management system. 4: Be a storyteller. 5: Regularly update course content.

Course 199