Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. When I started this job in November 2016, I invoked the “Six Degrees of Kevin Bacon” principle as inspiration for associations seeking to build a member engagement strategy. Identify member multipliers. Take a stance.

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United States Member Engagement Member Experience Innovation 93

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Socious

MARCH 18, 2016

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Associations Now

FEBRUARY 1, 2016

Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year they steal the spotlight from mobile apps. Plus: The best grassroots marketing campaigns. The post Monday Buzz: The Bot Takeover of 2016 appeared first on Associations Now. You can check out all 50 campaigns, and their results, here.

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Marketing Examples Products Communications 40

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

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NXUnite

NOVEMBER 28, 2023

Consider following industry blogs or using online investment platforms like Toniic and the Global Impact Investing Network (GIIN) Investor Directory. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. How do I find social impact investors?

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Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. First look at market research. Opportunity to send out surveys or marketing materials to members. This blog was originally published by CIMATRI.

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Associations Now

OCTOBER 28, 2016

One blogging expert’s offbeat recommendations for getting past your writing funk. Struggling to figure out an idea for a blog post? In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts.

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DC Newsletter Tools Strategy 40

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Facilitate information sharing through Updates (blog posts).

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Associations Now

APRIL 4, 2016

Gain a new perspective from a legendary blogger on what readers look for in a blog post. Blogging is one of the most accessible—and most terrifying—ways to enter the digital universe. — Liz King (@lizkingevents) April 4, 2016. — Liz King (@lizkingevents) April 4, 2016. ” Tweet of the Day.

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Social Media Tips Technology Marketing 40

Associations Now

FEBRUARY 5, 2020

The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share. market share had fallen to 3 percent. Today, Samsung, Huawei, and Apple largely dominate the global market for mobile devices,” Eadicicco says. Other Links of Note.

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Social Media Products Software Review 101

Ungrated

NOVEMBER 18, 2022

The first-of-its-kind dashboard showcases housing data and exclusive information from 2016 through 2022 from the Homeowner Satisfaction Survey, a biennial, nationwide survey conducted by the Foundation for Community Associations Institute (CAI) and administered by independent researcher Zogby Analytics. “For

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Technology Survey Cost Report 73

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

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Examples Software Newsletter Review 156

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

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Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

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Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing.

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DC Content Education Software 153

Associations Now

MARCH 23, 2016

A Google executive explains the best ways to use content marketing to engage members. Speaking at The Content Council’s Spring Conference, Seth Barron, the head of creative business partnerships for Google/YouTube ZOO, highlighted how best to engage readers in the world of digital marketing.

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Content Marketing Social Media Tips 40

Beth Kanter

JANUARY 4, 2016

I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project. When I look back on 2015, it was a very rich and productive year. And, I expect no less in 2016. What is your theme for 2016?

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Iowa San Antonio San Francisco Miami 28

Achieve

AUGUST 28, 2016

The following blog first appeared on. If you’ve followed me on this blog or through my series of articles here, you’re familiar with my take on the need to move potential supporters from mere interest to deep engagement with your cause over time. Philanthropy News Digest. But there are powerful new storytellers on the scene.

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How To Innovation Social Media Report 52

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register. Host: BizBash. 1 CAE credit.

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DC Project Ohio Washington 184

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Host: Event Manager Blog. How to Validate Your Market for Educational Products. Learn how to assess your market effectively and launch new educational products with confidence. Follow Blog via Email.

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DC Washington Social Media Revenue 170

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. Follow Blog via Email.

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Maryland millennials Education America 150

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

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LMS Certificate Library Education 252

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

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millennials eBook Washington Innovation 150

Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. In 2015, Event Garde produced 50 blog posts.

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Michigan Newsletter Atlanta Content 100

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register. Host: BizBash. 1 CAE credit.

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DC Project Ohio Washington 150

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. It’s common practice to give away some content (think blog posts and benchmarking studies) for free to attract new members to your website.

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millennials Member Engagement Video Software 100

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals. But how do you find time to manage it?

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Social Media How To North Carolina Directory 150

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

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WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. What if your mbrs had the same brand loyalty that Harley riders have?

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Learning Management System LMS Certificate System 150

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Host: Event Manager Blog. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. Host: American Marketing Association. 1 CMP credit.

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Reid All About it

MARCH 19, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. CAE credits.

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