Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Intention, transparency, good communication, and relevance are needed to maintain or restore trust. Trust is tied to value.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. At the same time, millennials are changing the workplace landscape.

Survey 66

Survey millennials Recruiting Recruitment 66

Socious

OCTOBER 13, 2016

New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. This is a clear problem.

Education 100

Education millennials Software Communications 100

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

OCTOBER 21, 2016

If you’re looking for a way to contribute to the association community, I’ve got one for you. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing. Developing and Implementing Marketing Personas. Host: Marketing General Inc. – How to Move Up the Ladder of Relationship Marketing.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JUNE 10, 2016

Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). For many organizations, digital marketing is a new undertaking. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

JULY 15, 2016

Understand how tech tools can streamline communication and collaboration. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). More info/register. 1 CAE credit.

North Carolina 150

North Carolina Austin Innovation Washington 150

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.

millennials 40

millennials Ohio Membership Management Survey 40

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

Certificate 65

Certificate Survey Recruiting Recruitment 65

Associations Now

JULY 8, 2016

— Incline Marketing (@InclineMktg) July 8, 2016. The sought-after millennial generation is tough to communicate with. These pictures prove that Twitter cover photos can help your association pique member interest https://t.co/nVgsZCFPQy nVgsZCFPQy by @lkolo25 #assnchat. Be careful when trying to “be cool.”

Organization 40

Organization millennials Examples Video 40

Reid All About it

MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Mon 3/16 at 11 a.m. More info/register.

DC 44

DC Washington Revenue Communications 44

Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Online career centers: a key communication channel. He said a good benchmark is at least two pages per session and an average session duration of at least two minutes.

Tennessee 60

Tennessee Class Georgia Certificate 60

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Associations Now

MAY 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. New blood also means new engagement strategies, as countless studies have shown how millennials are approaching work and membership benefits differently from those of earlier generations. Tweet of the Day. Other Good Reads.

millennials 40

millennials Email Marketing Social Media Recruiting 40

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 237

Handbook Washington eBook DC 237