Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

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Associations Now

AUGUST 2, 2016

Millennial member engagement isn’t easy, but letting go of a little control could make things easier. millennials, those famous unicorns of new membership—is not the easiest thing to pull off. Welcome to 2016. Check out Notter’s full post for some more tips on millennial member engagement. Snapstagram?

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC).

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials. Because millennials are the first true digital natives.

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Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Potomac Core

FEBRUARY 9, 2016

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” CEO’s Expect in 2016? Business Success Redefined.

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WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

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Potomac Core

MARCH 22, 2016

According to the 2016 PWC U.S. Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The Dual Millennial Challenge. On the other side of the coin, CMAA also wants to draw millennials into clubs. The 2016 PWC U.S.

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Associations Now

DECEMBER 21, 2015

The struggle is real for millennials looking to buy a home. The Housing Opportunities and Market Experience survey , which compiled responses from more than 9,000 households, is a first for NAR, which plans to release HOME reports quarterly. The next one slated for March 2016.

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Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. But while the overall coffee market declined during that period, there were signs that suggested the market was simply recalibrating in favor of fancier drinks. The post Report: Coffee Market Surges as Consumers Grab Fancier Drinks appeared first on Associations Now.

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Associations Now

OCTOBER 11, 2016

millennials) read text online. Considering all that, the rise of native advertising or influencer marketing makes sense. Sebastian Tomich, the newspaper’s senior vice president of advertising, noted that publishers haven’t leveraged their market power in a way that maximizes the advertising. Here’s the scoop.

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WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. At the same time, millennials are changing the workplace landscape.

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Socious

OCTOBER 13, 2016

New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association.

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Associations Now

OCTOBER 6, 2016

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. In 2016, 21 percent of Americans ages 12 and older listened to a podcast in the past month—this is up from 12 percent in 2013. Affiliate marketing is another way to bring in some revenue on association podcasting.

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Revenue How To Metro millennials 88

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Source: Association Adviser and Naylor Association Solutions 2016. Edge Research 2016. . Socializing.

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.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Adding to the impact, multiple disruptive social and cultural events have characterized the formative working years for younger generations.

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Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. More information/registration. Host: YourMembership.

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Associations Now

DECEMBER 23, 2016

For instance, from 2016 to 2017, U.S. From 2015 to 2016, the projected number of international visitors dropped by 700,000. Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. million in 2016 to 25.3

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Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). Learn more below.

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Associations Now

APRIL 17, 2019

A bot-based calendar search tool was discussed in 2016, but Social Media Today notes that the automated function “never seems to have seen the light of day.”. Nonprofit Marketing Guide offers simple ways to write a social media post that resonates. It isn’t the first time LinkedIn has tried to integrate scheduling capacity.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.

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Associations Now

FEBRUARY 7, 2019

Now there’s word of a new group that would focus on marketing in the space. The International Grown Diamond Association, formed in 2016, has been supporting the industry’s growth. The International Grown Diamond Association, formed in 2016, has been supporting the industry’s growth.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Associations Now

MARCH 22, 2016

Also: Why millennials value culture over salary. Embrace Those Pesky Millennials. Interesting article from @DonnaVieira "Why Gen X & Millennials are Better at Your Job than You" https://t.co/TScYNLNHc6 — John Foley (@johnfoleyjr) March 22, 2016. TScYNLNHc6 #assnchat #assnprof. Other Links of Note.

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Associations Now

SEPTEMBER 15, 2016

Plus: “millennial talk” is really about highlighting everyone. Ahead of the Thanksgiving-weekend shopping rush, she’ll be headlining the Indies 2016 campaign to advertise the niche shopping option. Everything is about the millennials. Lena Dunham wants you to shop on Small Business Saturday. ” Video of the Day.

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GrowthZone

JUNE 14, 2017

According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. A guest blog by Maddie Grant, CAE. And when there isn’t a good fit, we often end up losing people fairly quickly, and that’s expensive and inefficient. But here’s the rub.

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Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. A 2016 report from the Workforce Institute , for instance, emphasized the importance of investing more in middle management to help them develop skills in other employees. “If But what’s wrong with some disruption?

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Associations Now

JANUARY 21, 2016

The Dude Ranchers’ Association 2016 Convention rode into Cody, Wyoming, earlier this week. Conference: 2016 DRA Convention. To address the latter, the meeting will offer sessions about marketing to millennials and using social media to engage potential guests. Rundown Attendees: 60 member ranches. Vendors: 20.

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Association Adviser

AUGUST 25, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Mary Lynn Fayoumi, President & CEO, Management Association – The HR Source for Employers. Marilyn Jansen, Executive Director, Corporate Marketing and Business Development, Association Management Center. Norris Orms, Vice President, Vetted Solutions.

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Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). From Millennials to Boomers: Connecting with Members at Every Age. Host/Location: Marketing General, Inc.,

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Associations Now

MARCH 3, 2017

For instance, it could be a way to engage some of your millennial attendees onsite. A 2016 study from Edison Research called “ The Podcast Consumer ” [PDF] showed that 38 percent of people ages 18-34 listen to podcasts. The recorded podcast could even be used as a marketing piece for the following year’s meeting.

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Associations Now

FEBRUARY 4, 2016

Somewhat surprisingly, non-white respondents ranked diversity programs fifth in levels of importance, and millennials ranked it sixth. Training the next generation of leaders was cited as one of five top workplace trends of 2016 by the Workforce Institute at Kronos.

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Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

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