Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

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Associations Now

NOVEMBER 29, 2016

A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials get involved in activist and philanthropic efforts. Nonprofits, the report says, have to continue shifting their strategies to attract younger generations. One big thing highlighted by the retrospective?

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Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC).

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Potomac Core

FEBRUARY 9, 2016

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” Big Data Strategies. CEO’s Expect in 2016?

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Associations Now

AUGUST 4, 2016

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? As an aside: Did you know that millennials are now the largest population in the U.S.?

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Potomac Core

MARCH 22, 2016

According to the 2016 PWC U.S. Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The Dual Millennial Challenge. On the other side of the coin, CMAA also wants to draw millennials into clubs. The 2016 PWC U.S.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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.orgSource

MARCH 6, 2023

Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The World Café is a strategy designed to deeply explore a series of topical questions. Groups discussed the same question simultaneously.

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WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. At the same time, millennials are changing the workplace landscape.

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Check out our worksheet, Top 5 Automated Campaigns for Associations. Growing Non-Dues Revenue.

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Associations Now

OCTOBER 11, 2016

millennials) read text online. Considering all that, the rise of native advertising or influencer marketing makes sense. Sebastian Tomich, the newspaper’s senior vice president of advertising, noted that publishers haven’t leveraged their market power in a way that maximizes the advertising. Here’s the scoop.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. More information/registration. Host: YourMembership.

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Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. A 2016 report from the Workforce Institute , for instance, emphasized the importance of investing more in middle management to help them develop skills in other employees. “If But what’s wrong with some disruption?

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.

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Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

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Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). From Millennials to Boomers: Connecting with Members at Every Age. More info/register. 1 CAE credit.

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Associations Now

MAY 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. New blood also means new engagement strategies, as countless studies have shown how millennials are approaching work and membership benefits differently from those of earlier generations. Tweet of the Day.

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Reid All About it

MAY 5, 2017

Jo Damato, ‎director, educational development & strategy, National Business Aviation Association. Microlearning: Your New Sales Strategy . Learn about the key strategies and tactics for shifting gears into greater team performance in the C-suite of associations today. Strategies to Increase Your Event App Adoption Rate.

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Associations Now

SEPTEMBER 15, 2016

Plus: “millennial talk” is really about highlighting everyone. Ahead of the Thanksgiving-weekend shopping rush, she’ll be headlining the Indies 2016 campaign to advertise the niche shopping option. Everything is about the millennials. Lena Dunham wants you to shop on Small Business Saturday. ” Video of the Day.

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Association Adviser

AUGUST 25, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Mary Lynn Fayoumi, President & CEO, Management Association – The HR Source for Employers. Marilyn Jansen, Executive Director, Corporate Marketing and Business Development, Association Management Center. Norris Orms, Vice President, Vetted Solutions.

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Associations Now

JULY 19, 2016

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView. — Andrew J.

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Associations Now

JULY 27, 2016

. — Colleen Dilen (@cdilly) July 27, 2016. Colleen Dilenschneider, the chief market engagement officer at IMPACTS Research & Development, tackles those tough questions in her latest post on Know Your Own Bone. Should millennials stop focusing on themselves? “The world is changing and we need to change, too.

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Associations Now

JANUARY 31, 2017

While business organizations adjust their marketing strategy accordingly, it’s also more clear than ever that alumni networks need a new home,” says Bender. Social media fails: MarketingProfs reveals the top-five social media mishaps of 2016 and the lessons we can all learn from them.

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Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Naylor’s annual Association Communication Benchmarking Study showed that online career centers in 2016 ranked as the seventh-most valued communication channel (out of 24).

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Achieve

MARCH 14, 2017

Data finds millennials are actively moving away from traditional forms of cause engagement while taking consistent action on causes they care about. ?. 2016 Millennial Impact Report: Cause Engagement during a U.S. Causes and nonprofits need to find more personal, and personally fulfilling, ways to engage millennials.”. ?.

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Achieve

JANUARY 11, 2017

Wave 3 of the 2016 Millennial Impact Report examines millennials’ self-identified attitudes and voting intentions, especially during the last three months before Election Day, which may help researchers and reporters across the country explain why so many of us were caught off guard at the results of the nationwide vote.

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