2016 Marketing millennials Revenue 
Aaron Wolowiec
JANUARY 12, 2016
From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics.
Associations Now
OCTOBER 6, 2016
New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Why should associations care?
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Association Freak
MARCH 1, 2024
There’s a pressing need to diversify revenue and membership to ensure sustainability. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.
Association Freak
MARCH 2, 2024
There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.
YourMembership
DECEMBER 23, 2015
Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.
Associations Now
FEBRUARY 23, 2017
The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Here’s some tips on how you can do the same.
Socious
JANUARY 4, 2017
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members.
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