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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

I recently previewed our 2016 Community Benchmarking Study, and the overarching theme is clear: effective community management can positively influence member behavior. The average EBS for the 2016 study is 79, up 19 points from 2015. This, in turn, helps community managers create effective engagement strategies.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Online career centers and Twitter jumped from ranking 13 and 14 in 2015 to tie for the seventh-most-valuable communication channel in 2016.

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2024 Association Outlook: Embrace the Change

Association Freak

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016.

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Example: “Our members won’t use this.”. Growing Non-Dues Revenue. Objection 1: Price.

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy.

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Five Essential Takeaways from #AskJP

YourMembership

They also need to utilize technology that captures the member experience. Many associations offer services intended to solve issues for traditional members, but these offerings may not appeal to tech-savvy and tech-friendly millennial members.