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The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. In 2017, 61% of consumers say they would rather spend more money for a better experience.

Marketing 262
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

(ZipDo) 90% of B2B decision-makers believe conversational marketing can improve customer experience. Drift Research Report) 79% of consumers prefer live chat for quick communication. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms.

Las Vegas 100
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your membersexperience online, ensuring they log in more often, read your content and register for that next big event. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 189
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. What makes a community necessary in today’s association world is the power of user insights.

Marketing 198
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your membersexperience online, ensuring they log in more often, read your content and register for that next big event. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 150
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How Aptify can help your labor union attract the next generation of members

Aptify

Offering a convenient mobile experience is a must-do these days for effective member engagement. Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. The Digital Evolution Study by Community Brands shows that members are tied to their mobile devices.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The member experience. MemberSuite suggests how to reevaluate the member experience and apply what you learn. The survey closes next week so don’t delay.

Survey 195