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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Award-Winning Success Stories from Super Forum 2018.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. It ranks higher than in-person events or webinars and behind email and social media.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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A race to connect: How 1 association energized its community with a virtual 5K

Association Success

How has the WQRF been communicating with members about the Virtual 5K and other virtual events, and what has the response been? The WQRF communicates directly with our sponsors and runners, and the virtual run will mainly be touted through fun social media posts on Facebook, Twitter and LinkedIn. .