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Association Brain Food: 4.5.24

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As AI becomes more pervasive in our daily lives, I bet we start valuing human interaction even more. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI vs human interactions. 2024 membership pains. Blue ocean strategy.

Revenue 256
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Association Brain Food: 3.1.24

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Bruce Rosenthal and Dan Kowitz offer a reality check about sponsorships. It costs about the same as other digital advertising tactics. TopClass LMS shares another recap of a session from the Learning Business Summit. Sponsorships. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256
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Association Brain Food: 2.23.24

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Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. What to do about webinar or online event latecomers who’ve missed out on valuable chat box conversations? Learning subscriptions. Member mobile app. Webinar latecomers. Event sponsorships.

DC 261
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Association Brain Food: 1.12.24

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Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. Inspiration. Have you forgotten you have a job and career with purpose? Team questions.

LMS 266
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Association Brain Food: 3.8.24

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You’ve probably seen survey reports about people registering later for events than in the past. The report also provides information about privacy regulations and Gmail/Yahoo email authentication for bulk senders, along with tips for improving email performance. Event marketing. It better or people will keep getting dumber. |

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Association Brain Food: 8.25.23

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Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Julius Solaris of Boldpush says don’t even think about planning a conference like last year’s.

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Association Brain Food: 12.8.23

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Since the pandemic, we’ve seen many headlines about the rise in mental health issues. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. Gen Z careers. Another keeper.

Strategy 272