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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Markets become unpredictable. via YourMembership.com blog.

Mooc 40
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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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Napster, New Yorker, Freeloaders & 4 Other Articles for Association Executives

SCD Group

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

Mooc 40
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15 Changes in the Learning Business Landscape

Leading Learning

During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. See e-learning stats for the course creator market here.). The Growth of Mobile.

Course 101
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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

Reading more of the article drew even more connections between what Smithsonian is attempting to do and what associations strive to do with their meetings and education offerings. In light of this, associations will need to do a better job of communicating and illustrating to potential attendees what a higher price point will get them.

Mooc 40
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Help! My Nonprofit Needs A Data Nerd

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Google offers the free MOOC called “ Google Analytics Academy.”

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On Learning Well: A Practical Look at Metalearning for Learning Businesses

Leading Learning

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. A related approach is giving learners an article to read, such as a scientific article that describes people who did not have natural ability but who developed exceptional skills. or simply WIIFM.

Course 52