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Association Brain Food: 4.19.24

Reid All About it

Joanna Pineda of Matrix Group International recaps a discussion she had with two association execs about shoring up trust. AI for associations. Dean West shares lessons from his 25 years of leading Association Laboratory. By supporting these pairings, associations can foster a learning culture and community.

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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs. Older donors get direct mail.

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AMS vs CRM: What is Best for Your Association

MemberClicks

If your mind draws a blank when hearing the terms Customer Relationship Management System (CRM) or Association Management Software (AMS), you’re not alone. This is especially true when describing their roles and defining their differences in terms of what they offer a company or an association.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. Source: 2017 Association Communications Benchmarking Survey. More budget allows you to get creative and explore more with what the marketing plan can look like.

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A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. Social media.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Association Management Gen Xer Meme - Right Here, Right Now. I was recently tagged in Maddie Grants Social Fish Xer Meme and am happy to have been invited to play. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. skip to main | skip to sidebar. But now.now.Im

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system.