Association Management Marketing Recruitment Sample 
Spark Consulting
JANUARY 21, 2015
Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Is this even on your radar?
Membersuite
JUNE 16, 2021
At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.
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MemberClicks
AUGUST 1, 2023
Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Operation plan – Describes your association’s operational needs such as staffing output and related costs.
Reid All About it
JUNE 11, 2021
WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking.
Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.
Reid All About it
MAY 19, 2023
Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.
Aaron Wolowiec
OCTOBER 21, 2014
This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. Kent Agramonte, marketing supervisor at Naylor LLC. But often, this key element of association management is overlooked. That’s called a pilot.
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