Boston Communications Marketing Strategy 
MatrixG
AUGUST 13, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.
MemberClicks
MAY 10, 2024
The first of these, Women in Development of Greater Boston (WID) , has become our top revenue earning client, generating 16x the value of their AMS in 2023. For women throughout Boston and New England, WID’s Job Board became a critical touchpoint, connecting 2600 women in the area to a thriving network of motivated development professionals.
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Reid All About it
MARCH 25, 2022
Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Member profile data. First, the pandemic, and now, the Great Resignation and Reshuffle.
Associations Now
AUGUST 7, 2018
But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. We’re aiming to engage new members early on.”. Engagement through automation.
Higher Logic
NOVEMBER 19, 2015
The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.
SCD Group
AUGUST 6, 2013
First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 The New York Times purchased Boston Globe for $1.1 million per year in lost market value!). Billion 20 years ago. Billion 20 years ago.
Velvet Chainsaw
MAY 31, 2016
To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage and amplify their conference stories.
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