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DECEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Brianne Wheeler, Director of Marketing at PropFuel. Guest: Paul Miller.

Chicago 195

Chicago Social Media Education Recruiting 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. AWTC Happy Hour at AMS Fest (Chicago IL) Join AWTC for happy hour at AMS Fest. Location: Chicago IL.

Revenue 205

Revenue Content Chicago Leadership 205

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Pendo, Founding Member of Chicago Law Partners, LLC. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Location: Chicago IL.

Certificate 107

Certificate Chicago DC Washington 107

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 252

LMS Certificate Library Education 252

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

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NOVEMBER 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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NOVEMBER 24, 2017

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. Location: Silver Spring MD. More info/register.

Project 195

Project Tools Revenue Metro 195

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DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: 360 Live Media/Event Innovators Exchange. Mon 12/7 at 3:30 p.m.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Hear about reliability, validity, psychometric scaling, item analysis, psychometric modeling, and the impact of certification on job performance. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

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MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Presenter: Greg Larkin, founder of Bowery315, Head of Product Innovation at Spring Lab, and Senior Advisor at Dream See Do.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

Chicago 37

Chicago Innovation Washington Charlotte 37

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Expectations for a consistent, “global” customer service experience from consumers whether they are located in Chicago, Rio, or Mumbai. GrowGlobally.org.

Products 60

Products Marketing Analysis Content 60

Associations Now

SEPTEMBER 9, 2018

As the report puts it: “Associations that are new to international operations might struggle to define when management in local markets could and should make executive decisions. NRCA is since retooling its global strategy, looking not just at consultants to help crack new markets but also identifying in-country partners to assist. “We

Strategy 40

Strategy Chicago Certificate Report 40

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Our topic this month is association finance innovation. Subscriptions. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. The trend data survey is the main component of our annual market research program.

Education 62

Education Certificate Course Cost 62

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Location: Chicago IL. Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Learn about the DES online course and certification. More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

Chicago 37

Chicago LMS Washington Tools 37

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SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Are they a good way for an association to “start to get into the business of certification?” ” Do they carry the clout and legal weight of a regular certification?

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30